Jan 28 2008
Job Description
I wish more people would take the initiative shown by the advertising agent for our local radio station. He has been diligent in getting our store’s name broadcast over the radio. I never was interested but he has taken the extra step to find a niche that our product fits. It has been working. We have had customers come in because they heard our ad.
There were times that I thought I might be interested in radio advertising but I didn’t like all the work I had to put into getting our ad made. This salesman looks at our product and from a brochure, writes up an ad. He produces the ad and brings it in for us to approve. After we listen, he makes adjustments and we have an ad that works for our business. He does his job! Wow. I kinda like that.
2 Responses to “Job Description”
It is so nice to hear from somebody with a small business who has had success with a good radio advertising representative. So many small business owners are scared of trying radio and a good account executive can make all the difference in the world. Thanks for sharing your story.
We used radio many years ago and stopped. It was only because of this excellent salesman that we were willing to try it again.