Sep 26 2007
Disclosure
Because advertisers are offering bloggers payment or gifts to create content about specific products or services, the blogger’s interest in the product or service may be in part the financial gain. Whether the blogger would have included content in his/her blog about the product or service without gift or payment, the fact is the blogger is receiving payment for certain content.
By disclosing the purpose of a blog, bloggers are letting readers know more about the information they’ll be reviewing. Bloggers retain the freedom to write original content, as well as select which advertisers they will represent in exchange for gifts or money. Any ethical concerns will remain where they’ve always been – on the individual level. Because it is a blogger’s freedom to select which topics will bring them payment, he/she remains responsible for his/her own reputation.
2 Responses to “Disclosure”
I’ve seen a few bloggers mention different new fangled chairs, etc. because they were getting a free one, simply for reviewing it on their site… Is this the type of thing you’re talking about? And if so, do you know of a list of sites that offer these sorts of things?
I don’t belong to any review sites. I have heard of Review Me but I don’t know how it works. You might do a search on the word earn and see what comes up.